Apple and Xiaomi Corp both experienced an increase in shipments in China in December, the worst performer among the top five vendors in the country amid a general contraction of demand in the world's largest smartphone market .
Apple reported a 19.9 percent decrease in shipments to China in the fourth quarter, but climbed to a spot on No. 4 on smartphone transmissions after the Xiaomi worse, plunging 34.9 percent on both time, according to a report by the IDC research firm, published on Monday. The overall shipments industry for China fell 9.7 percent to 103 million units.
Analysts expect iPhone's price reduction in China while Apple aims to restore sales
Bucking the trend, Huawei Technologies has registered 23.3 percent acquired, while the second- The third place Oppo and Vivo earned moderate gains of 1
[Apple] Apple Chief Executive Tim Cook allowed the weak Chinese economy when the company announced last month a downward revenue guide for the quarter ended December, analysts said he could have glossed into strategic missteps on the world's largest smartphone market and the effects of fierce competition from the rapidly improving Chinese Android handset makers.
The latest Apple-based Cupertino, California model, mostly priced above US $ 1,000, faces a tough challenge from Chinese-branded devices worth about half or a third.
"The imbalance between the worsening domestic market environment and the high price of Apple's unit of product led to the decline of iPhone shipments in the Chinese market," IDC said in a research report on the language Chinese is shared with its official WeChat account.
Huawei has no plans to sell 20 US flagships
Huawei's two-brand strategy powered the Shenzhen-based company to serve consumers in different brackets price, while Oppo and Vivo have launched premium handsets to expand their products.
Apple said it would pursue iPhone's price reduction in markets affected by stronger dollars. Although it does not specifically name any markets, analysts are widely anticipated an official price cut for iPhones in China as authorized third-party vendors such as JD.com are selling new iPhone at up to 20 percent price reduction.
Freight loss Xiaomi is due to a number of factors including product line adjustments and inventory channels, as well as organizing internal organizations, said IDC.
In January, Xiaomi announced that his budget line Redmi product would run as an independent brand to sharpen its competitive edge and expand overseas.