In launching Pixel 3 in October, Google changed AR Stickers to Playmoji and added a slew of new functionality. In addition to a redesigned interface, the company also took part in an exclusive Childish Gambino pack that was finally launched on Friday. At Grammys this evening, Google made the exclusive Pixel AR feature.
Google ad showed 40 minutes in the 61st edition of the annual music awards and features the actual Childish Gambino beside her virtual partner in the same composition. The minute long ad is a dance-off between the two, with each one upping the one before the digital character bursts in the light, timed in a "turn on the lights" lyrics.
As the clip came to a close, a Pixel 3 XL flashes on the screen with a Playmoji logo that tells users what they are watching. Google said that "Only on Pixel" is available before animating the & # 39; G & # 39; logo.
This is one of the better commercials of the company in large part because of Donald Glover and Childish Gambino Playmoji who share and sassing others. Google permits this technology to broadcast advertising, and it is not in detail, the phone, or the brand up to the point.
Pixel, Pixel XL, Pixel 2, Pixel 2 XL, Pixel 3 and Pixel 3 XL are now available. Google Camera app and launch Playmoji mode to download the pack. Users can place a character on Childish Gambino in any scene to take a photo or record a video.
In fact, Google has a #pixeldanceoff hashtag for people posting their dancing hobbies. Google said it was "working closely with Childish Gambino and her choreographer of music video, Sherrie Silver, to ensure that Playmoji's dance moves rivals the Childish Gambinos," according to an ad today.
Playmoji uses some Google technologies from ARCore to machine learning. Google's platform for mobile augmented reality helps with motion tracking and light estimation to make interactive Childish Gambino interactive and feel realistic. Meanwhile, ML is available for reactions to your facial expressions in real-time when taking selfies.
Other Google's exclusive sticker packs include Avengers Star Wars: The Last Jedi and Things Not Known as well as some other early things like Food, Pets, Sports, and Weather.
During the lead in Grammys, Apple advertised his compatriot Memoji and stashed his own ad after Google on the show tonight.