The brand replaces its recognizable logo and carries 25 popular emojis in rectangles that make up its milk chocolate milk. Hershey includes a smiley face, the fist pound, the ghost emoji and the other.
The reincarnation design marks the first time that Hershey has changed its design of its chocolate bar since it was first sold in 1900.
sad face, it is not a permanent change. New bars are sold for a limited period beginning this summer. The company said it would only make about 25 million standard- and snack-sized emoji bars.
Each of the emojis has been selected to "feature definitions that will help spark a conversation," the company said.
snack size and size and come in six different packages
Hershey made very few additions to the lineup of its name in the past.